About Central Bark Charlotte-Matthews
A Cleveland, Ohio native, Jennifer moved to Charlotte, North Carolina in 2004 after graduating from St. Bonaventure University with a BBA in Marketing. After spending 14 years in the banking industry, Jennifer began to feel the pull toward a more fulfilling and dynamic career—one that didn’t involve spending her days behind a desk.
In 2013, life gave her a new kind of inspiration: a Boxer puppy named Annabelle. Like many pet parents, Jennifer struggled with the guilt of leaving Annabelle home alone all day. After discovering the positive impact doggy daycare had on Annabelle’s happiness—evident in her nub-wagging and “smile” at pickup—Jennifer had an “a-ha” moment. What if she could turn her passion for dogs into a business?
Driven by a desire to do work that brought joy to both pets and people, Jennifer set out on a journey that led her to Central Bark. In August 2020, she proudly opened her own Central Bark location in Charlotte, where she gets to combine her business acumen with her love for dogs—while also bringing her pup to work.
When she’s not at Central Bark, you’ll find Jennifer taking an Orangetheory class, enjoying time with her husband of 10 years, Steve, savoring the occasional glass of wine, or managing her energetic and sassy 1-year-old European Boxer, Mila.
“We welcome you to join our Central Bark family.”
Jennifer, Central Bark Charlotte-Matthews Franchise Owner
Meet The Team
Mallory
Mallory, a Rock Hill, SC native, graduated from Wingate University in May 2023 with a Bachelor of Science in Environmental Biology. Her passion for animal care and commitment to making a meaningful impact in the industry led her to begin her career at Central Bark that same month as an Enrichment Specialist.
Kirstie
A native of Charlotte, our groomer Kirstie is a lifelong animal lover and advocate with over a decade of experience in animal rescue, fostering, and rehoming. Her deep commitment to animal welfare has shaped both her personal life and professional path.
Awards & Achievements
Central Bark® Certified
Enrichment Dog Day Care
Our Family Photo Album
Frequently Asked Questions
Our staff is trained in dog body language and positive playgroup management techniques so they can respond proactively to help avoid issues between dogs. These tools include praise, treats, and work on important Group Play Skills daily like name recall, group sits, and going calmly in and out of doorways and gates. If a dog ever becomes overstimulated during play (just like kids do on the playground sometimes) we use these practiced skills to help redirect dogs into more desired behaviors (like coming to us and offering a sit for a treat) which gives the dog a chance to reset and calm down. When needed, we also utilize play breaks (a short rest in an individual crate) or in-group leash walks if a dog needs a little more help to bring their energy levels back down.
ABSOLUTELY
Selecting the right doggy day care is an important decision for you and your family. You want to make sure you find the right fit for your dog and your family’s needs. Follow these tips to find the perfect place for your pup!
Tour the day care center before leaving your dog there. We recommend visiting several centers in your area before making a final decision.
While you’re there, ask yourself:
- Is the play space clean, odor-free, comfortable, and safe for the center’s stated capacity?
- Pay attention to how the management and staff treat you, your dog, and the dogs in their care. Are they mature, knowledgeable, courteous, professional, and patient at all times?
- Note how the dogs respond to the staff – do they seem happy, relaxed, and excited? How do staff members greet and treat each dog?
- How do other dogs act during your visit – relaxed, happy, stressed, scared, or out of control?
- Is there a great deal of noise?
- Does the facility seem well organized and equipped with essential tools and supplies? Look for access to fresh, clean water, sanitation tools, ready access to treats to reinforce good behavior in playgroups, toys, secure fencing, rubber flooring in the inside play spaces, and access to outdoor play spaces.
- Are there enough crates for every dog on-site in case of an emergency?
- Are the dogs ever left alone together without a staff member present?
- Are the handlers engaged with the dogs in their care and actively working with them? Or are they sitting on the sidelines?
Questions to ask the doggy day care provider:
- Will my dog get individual attention time with staff?
Ask if staff will have time to work individually with your dog on behaviors, play with them, and give them support and love while at day care. - Are there small group play options?
Small playgroup options help ensure your dog will have a social environment that allows them the freedom and comfort to thrive based on their unique needs, preferences, and play styles. - What’s the daily schedule? Is this tailored to my dog’s unique needs and preferences?
Dogs thrive on routine, so the center should have a clear schedule for how things run every day. A consistent program tailored to your dog’s individual needs and style will promote a healthy and happy dog. - Are there regularly scheduled playtimes and nap times throughout the day?
Day care should offer your dog a safe and balanced day of play, learning, rest, and love so you can look forward to a happy, well-balanced dog at the end of every day. - How and where are the dogs’ given downtime to wind down from the day’s activities to help prevent exhaustion and overstimulation?
Maintaining a healthy balance of rest and play is important for the physical, mental, and social health of dogs. Just like human athletes, rest helps dogs avoid bodily injury and provides a space for them to unwind, so they do not become over-stimulated or over-aroused during play. This creates a much safer social environment for dogs. - Are there fenced and secure outdoor play areas?
Safe outdoor areas are important for a healthy, fun playtime. Whether it is romping in the snow or playing in swimming pools, everyone loves recess outside! - How are new dog introductions handled?
The center should clearly outline their procedures around new dog introductions, with effective policies that encourage happy, healthy, and lasting relationships and experiences. - What training does the staff receive?
Doggy day care staff should be professionally trained and educated in animal behavior, socialization, and obedience training to ensure every dog’s well-being. - Are the dogs supervised at all times?
A trained staff member should ALWAYS supervise dogs. - Ask about behavior management tools used at the facility while caring for the dogs. What happens if your dog does something right? What happens if your dog does something wrong?
Staff should use positive reinforcement and reward-based techniques to develop and reinforce behaviors that will enrich dogs’ lives at home and day care. Avoid centers that use punishment or correction to manage dog’s behavior as those techniques can create negative associations and fear. Utilizing reward-based techniques and positive reinforcement, on the other hand, can help build healthy relationships and happy experiences. - What provisions are there for avoiding dog scuffles?
Ask staff how they manage the dogs in their care. What do they look for in dog-dog interactions? How do they deal with emergencies and scuffles? How do they interrupt and redirect dogs? How do they build useful playgroup skills to keep the dogs safe proactively? Pay attention to how staff redirects dogs who need additional support to stay safe and whether they respond promptly and use effective strategies in these situations. - Is there an in-depth interview to determine relevant background, behavioral, and health information including confirmation of spay/neuter, proof of vaccinations, flea and tick prevention, etc.? How is this information kept up to date?
Find out what kind of assessments and evaluations the center uses before they accept a new dog. Also, every dog’s information should be regularly updated and kept on file to prevent illness and injuries. - Do they have safety, cleaning, and disinfecting policies and procedures? What are they?
Rest periods can be paired with fun and interactive food toys (like a frozen peanut butter Kong) to create a rest period enrichment activity for your dog.
Not only are rest period enrichments fun and mentally stimulating for your dog, but they also help build positive associations and crating skills. Hence, dogs are calmer, quieter, and more relaxed. For dogs, being comfortable in a crate is a life skill that is incredibly useful for them and their owners.
Did you know? Scientific studies have shown that licking and chewing behaviors (especially those that involve food rewards!) are self-soothing, decrease heart and respiratory rates, and even release dopamine in a dog’s brain.
Central Bark® Whole Dog Care
Our whole dog care approach offers a full range of fun and personalized products and services. To promote your dog’s physical, mental, and emotional health and happiness throughout their entire life.