About Central Bark New Berlin

Allen and Christy are the owners of the New Berlin, Franklin, and Madison Central Bark stores. They both have such a passion for animals and especially dogs. They have two sons Kai and Kane, 3 dogs and 2 cats. They have taken their passion and turned it into a career by owning their own Central Bark stores. Christy has previously worked in retail loan maintenance and Allen was previously a police fleet supervisor, with their expertise in these areas of finance and management they will help make Central Bark New Berlin, Central Bark Madison Southeast & Central Bark Franklin all it can be! They both strive to make Central Bark a place to talk about and have the parents and their pets leave with a smile on their faces each and every day!

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”
Ghandi

Meet The Team

Awards & Achievements

Our Family Photo Album

Frequently Asked Questions

How to choose the best day care for your dog

Selecting the right doggy day care is an important decision for you and your family. You want to make sure you find the right fit for your dog and your family’s needs. Follow these tips to find the perfect place for your pup! 

Tour the day care center before leaving your dog there. We recommend visiting several centers in your area before making a final decision.

While you’re there, ask yourself:

  • Is the play space clean, odor-free, comfortable, and safe for the center’s stated capacity? 
  • Pay attention to how the management and staff treat you, your dog, and the dogs in their care. Are they mature, knowledgeable, courteous, professional, and patient at all times? 
  • Note how the dogs respond to the staff – do they seem happy, relaxed, and excited? How do staff members greet and treat each dog?
  • How do other dogs act during your visit – relaxed, happy, stressed, scared, or out of control?
  • Is there a great deal of noise? 
  • Does the facility seem well organized and equipped with essential tools and supplies? Look for access to fresh, clean water, sanitation tools, ready access to treats to reinforce good behavior in playgroups, toys, secure fencing, rubber flooring in the inside play spaces, and access to outdoor play spaces.
  • Are there enough crates for every dog on-site in case of an emergency?
  • Are the dogs ever left alone together without a staff member present?
  • Are the handlers engaged with the dogs in their care and actively working with them? Or are they sitting on the sidelines? 

Questions to ask the doggy day care provider:

  1. Will my dog get individual attention time with staff?
    Ask if staff will have time to work individually with your dog on behaviors, play with them, and give them support and love while at day care.
  2. Are there small group play options?
    Small playgroup options help ensure your dog will have a social environment that allows them the freedom and comfort to thrive based on their unique needs, preferences, and play styles. 
  3. What’s the daily schedule? Is this tailored to my dog’s unique needs and preferences?
    Dogs thrive on routine, so the center should have a clear schedule for how things run every day. A consistent program tailored to your dog’s individual needs and style will promote a healthy and happy dog. 
  4. Are there regularly scheduled playtimes and nap times throughout the day?
    Day care should offer your dog a safe and balanced day of play, learning, rest, and love so you can look forward to a happy, well-balanced dog at the end of every day. 
  5. How and where are the dogs’ given downtime to wind down from the day’s activities to help prevent exhaustion and overstimulation?
    Maintaining a healthy balance of rest and play is important for the physical, mental, and social health of dogs. Just like human athletes, rest helps dogs avoid bodily injury and provides a space for them to unwind, so they do not become over-stimulated or over-aroused during play. This creates a much safer social environment for dogs. 
  6. Are there fenced and secure outdoor play areas? 
    Safe outdoor areas are important for a healthy, fun playtime. Whether it is romping in the snow or playing in swimming pools, everyone loves recess outside!
  7. How are new dog introductions handled?
    The center should clearly outline their procedures around new dog introductions, with effective policies that encourage happy, healthy, and lasting relationships and experiences.   
  8. What training does the staff receive?
    Doggy day care staff should be professionally trained and educated in animal behavior, socialization, and obedience training to ensure every dog’s well-being.  
  9. Are the dogs supervised at all times?
    A trained staff member should ALWAYS supervise dogs.
  10. Ask about behavior management tools used at the facility while caring for the dogs. What happens if your dog does something right? What happens if your dog does something wrong?
    Staff should use positive reinforcement and reward-based techniques to develop and reinforce behaviors that will enrich dogs’ lives at home and day care. Avoid centers that use punishment or correction to manage dog’s behavior as those techniques can create negative associations and fear. Utilizing reward-based techniques and positive reinforcement, on the other hand, can help build healthy relationships and happy experiences.
  11. What provisions are there for avoiding dog scuffles?
    Ask staff how they manage the dogs in their care. What do they look for in dog-dog interactions? How do they deal with emergencies and scuffles? How do they interrupt and redirect dogs? How do they build useful playgroup skills to keep the dogs safe proactively? Pay attention to how staff redirects dogs who need additional support to stay safe and whether they respond promptly and use effective strategies in these situations.
  12. Is there an in-depth interview to determine relevant background, behavioral, and health information including confirmation of spay/neuter, proof of vaccinations, flea and tick prevention, etc.? How is this information kept up to date?
    Find out what kind of assessments and evaluations the center uses before they accept a new dog. Also, every dog’s information should be regularly updated and kept on file to prevent illness and injuries.
  13. Do they have safety, cleaning, and disinfecting policies and procedures? What are they?

Learn more about Enrichment Doggy Day Care.

What products do you sell?

Shop the Central Bark® Market for the best choices in healthy and nutritious food, treats, toys, training aids, and dog lifestyle products and apparel. Every item is specially selected to enhance your dog’s physical health and nutrition and provide enrichment, happiness, and comfort.

Call your local store to learn more about the products we carry.

How are staff trained and what behavior management tools do they use in a playgroup?

Our staff is trained in dog body language and positive playgroup management techniques so they can respond proactively to help avoid issues between dogs. These tools include praise, treats, and work on important Group Play Skills daily like name recall, group sits, and going calmly in and out of doorways and gates. If a dog ever becomes overstimulated during play (just like kids do on the playground sometimes) we use these practiced skills to help redirect dogs into more desired behaviors (like coming to us and offering a sit for a treat) which gives the dog a chance to reset and calm down. When needed, we also utilize play breaks (a short rest in an individual crate) or in-group leash walks if a dog needs a little more help to bring their energy levels back down.

What are flexible playgroups?

Flexible playgroups allow us to match your dog with the social atmosphere and play schedule they can enjoy and benefit from most. This helps give them a healthy balance of play, rest, and learning and creates a safer social environment with a better quality of play. And our lower dog-to-staff ratios offer more individual attention, education, and love.

Learn more about Enrichment Doggy Day Care.

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Central Bark® Whole Dog Care

Our whole dog care approach offers a full range of fun and personalized products and services. To promote your dog’s physical, mental, and emotional health and happiness throughout their entire life.