Central Bark

How Central Bark Helped this Orlando Couple Make their Dream of Small Business Ownership a Reality

While they’ve only been Central Bark franchisees for a few months, Mike and Lisa Roth have hit the ground running and quickly grown their business – much to the appreciation of dog owners across Orlando, Fla.

Growing up in South Florida, Lisa was always attracted to the idea of small business ownership but a career in the health insurance industry put her on a different path. Mike, on the other hand, spent the bulk of his tenure in retail management, most recently with Apple. However, both have always dreamed of being in business for themselves, but not by themselves. Combine that dream of entrepreneurship with a love of dogs and that’s how Central Bark Orlando was born.   

“Especially this year, in light of everything we’re going through as an Orlando community, we’re particularly excited to offer local residents, families and their four-legged friends a chance to experience our pioneering approach to doggy day care centered around enrichment and whole-health,” said Lisa Roth, co-owner of Central Bark Orlando. “As we navigate COVID-19 together, we can’t forget the socialization, mental stimulation, and physical exercise our dogs need to stay healthy and happy for a lifetime. We know we can add a smile to dogs and humans alike as we introduce them to everything Central Bark.”

From day one, both Lisa and Mike loved Central Bark’s unique business format and how franchisees become an integral part of their local communities. They also found Central Bark’s guidance, support, training and marketing to be some of the most robust of all the franchise business models they explored.

“After my initial visit to Central Bark headquarters to meet the executive team, tour a facility and learn more about the business model, we knew we needed to pull the trigger on our decision fast,” added Lisa.

For nearly 20 years, Central Bark has drawn in dogs and their owners across the country to experience its Enrichment Doggy Day Care, which combines Central Bark’s industry-leading doggy day care expertise with the latest in canine behavior science. Enrichment Doggy Day Care provides a healthy and balanced blend of exercise, social group play, learning, rest, and “TLC” to help dogs be healthy, happy, calm, and well-rounded members of the family. Furthermore, Central Bark also offers dog boarding, baths, grooming, a retail market, training and more.

“There is something simple, something quintessential about a well-adjusted dog that everyone can relate to – it’s very strong and powerful,” said Chris Gaba, co-founder of Central Bark. “While we’ve remained true to our core values since we first opened nearly 20 years ago, we’re still evolving as a doggy day care brand. We’re so excited to introduce Central Bark to East Orlando and the surrounding communities. We know that both Mike and Lisa will make great owners and we’re confident their clients – both two- and four-legged – are going to feel the same way about them.”

Lisa said she would absolutely recommend other potential franchisees look into Central Bark if they are interested in a career change.

“If you have the right attitude and work hard while taking advantage of all the support that Central Bark provides, then the sky’s the limit,” she said.

To learn more or inquire why Central Bark is one of the best franchises to buy, visit centralbarkusa.com/franchising.

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