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What does multiple revenue streams really mean at Central Bark?

When you become a franchise owner, you want to make sure that your investment is going towards a small business model that can offer a clear path towards financial success, growth, and stability. One key indicator of that potential is a franchise’s revenue opportunities.

When a franchise offers a multiple revenue stream model, that means there are several different ways to generate income through the business. This means there are more opportunities for franchisees to grow and tap into a wider customer base, which can ultimately help set them apart from competitors and lead to a more consistent cash flow. In contrast, a business model that focuses primarily on one product or service runs the risk of stagnation or a decline in interest over time.

At Central Bark, we have built our franchise model around multiple revenue streams since our inception more than 20 years ago because we understood from the beginning that pet parents have multiple needs. In fact, our facilities are designed with just that in mind. Below, we’ve outlined what revenue channels we offer our franchisees and why those make all the difference when customers are choosing pet care.

Enrichment Day Care

Enrichment Doggy Day Care provides dogs a place to play and learn in a safe and loving environment. With socialization, mental stimulation, and physical exercise, their minds and bodies need to stay healthy and happy for a lifetime. As a franchisee, our day care services offer a recurring, steady cash flow, since many pet parents enroll their pups for full daycare options sometimes up two and three times a week. What makes day care so appealing as a business component is that it naturally provides an opportunity to promote our other services, increasing your opportunities for revenue.

Sleepovers

Sleepovers or boarding services can tie directly into our daycare services, as overnight dogs can enjoy all the benefits our day care affords in addition to experiencing the personal touch and quality care that we afford our overnight or extended stay pups. This helps separate us from traditional boarding options or kennels that focus on a very singular transaction and provides pet parents with the peace of mind that their dog is experiencing a fulfilling stay even when they are not around.

Salon & Spa

There’s nothing like snuggling with your dog when they’re soft and clean and smell nice. We offer everything pet parents need to keep their dog clean, healthy, and comfortable through our Central Bark Salon & Spa. From a simple bath to an elaborate grooming treatment, our expert groomers focus on creating a calm and relaxing experience dogs can enjoy. Enrichment activities can even be added to help dogs relax even more and during their spa day increasing your revenue as an owner.

Market

Our retail market offers the highest quality food, treats, toys, training aids, dog lifestyle products, and apparel. Every item is specially curated to enhance a dog’s physical health and nutrition, and provide enrichment, happiness, and comfort. Our experts are continually looking for the best foods and treats to ensure our customers have the quality options we would want our own dogs to have.

Training & Enrichment

A well-trained dog is a happy dog – which makes for happy customers willing to come back again and again. At Central Bark, our dog training professionals use fun and positive, reward-based techniques to help dogs of all ages develop important life skills and behaviors. We offer both individual training and enrichment sessions as well as group classes to reinforce good habits and foster the loving bond our customers have with their dogs.

Franchising with Central Bark

With our multiple revenue stream model, our franchisees can become a part of the multi-billion-dollar pet industry with our brand that was the pioneer of the dog day care space. For more information on franchise ownership, visit centralbarkusa.com/franchising

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“We believe every dog and every family deserves the Central Bark experience. Your dog becomes a part of our family at Central Bark, and we love giving you a healthier and happier companion at the end of each day.”

– Chris Gaba and Jackie Jordan, Co-founders of Central Bark