Central Bark Rebrand Announcement

Dear pet parents,

As co-founders of Central Bark® Doggy Day Care, we began this journey over 15 years ago with a vision that every dog deserves the very best care in a safe and clean environment. We were and still are fiercely committed to our revolutionary idea that doggy day care socialization creates a better dog. Because of like-minded customers like you, we’ve built a thriving doggy day care franchise system. We’ve become a leader in the industry with a premier brand standing strong with 33 stores in 12 States.

We’ve learned so much along the way from you, our clients. We’ve listened to your feedback, and now we’re thrilled to announce some big changes at our stores. Over the next several months, you’ll see a simplified name and a new look, logo, and approach to doggy day care.

Updated Name and Logo

Central Bark Doggy Day Care is now just “Central Bark”! This simplified name authentically identifies who and what we are – your dog’s favorite place to have fun and socialize in a safe environment. We’re also rolling out a modern new logo that clearly communicates our updated name and positions us for the future.

Whole Dog Care

We’re taking day care to a whole new level with our unique “Whole Dog Care” approach, which integrates a full range of fun services specially balanced to nurture your dog’s whole health – their physical, mental and emotional well-being. These services and products adapt with your dog as they grow and develop, helping nurture and support them throughout their whole lifetime.

Enrichment Day Care

The heart of our “Whole Dog Care” approach is our Enrichment Day Care, which uses the latest science-based activities and techniques to personalize your dog’s daily experience. Based on our years of experience and the latest canine behavior knowledge, Enrichment Day Care is a revolution in doggy day care. It offers a balanced blend of learning, individual attention, play time and socialization, and rest to nurture your dog’s body and mind for every stage of their lives – from puppy to senior. Enrichment enhances your dog’s quality of life helping them be a healthy, happy, and well-rounded member of your family.

All of us at Central Bark are beyond excited about these changes and what they will mean for you and your dog. This represents a revolutionary change in doggy day care, with Central Bark leading the pack! Rest assured you can continue to trust and depend on the quality and value of our services as you always have. Change is inevitable, and we remain committed, passionate and purposeful in our approach as we navigate our future.

Thank you for trusting us with your furry family member! We’re humbled by your trust and we appreciate the opportunity to be a home away from home for your dog. Because we know that your dog isn’t just like family, they are family!

Warmest Regards,
Chris and Jackie
Co-founders of Barkley Ventures, Inc and the Central Bark franchise system